It always amazes us that people invest more thinking and designing a "one day event" such as a wedding than they do planning an entire year in business.
Most companies stop growing after 3 to 4 years of significant growth due to lack of innovation.
If you answer “no” or “not good enough” as you consider the following questions, then your growth potential is being limited:
- You experience high levels of growth regardless of external economic conditions
- You have clearly identified the bottleneck within your industry, and have a major competitive advantage.
- You have a dedicated team who regularly take time out for big picture strategic thinking?
- Your company's Core Purpose (why you exist?) is clearly defined and well communicated
- You have a BHAG that focuses the mind of every employee every day?
- You are clear on the markets you intend to dominate and what you will become famous for?
- You are clear on your Core Customer and have an effective marketing strategy that generates sufficient qualified leads
- You have a clear and compelling Brand Promise and a great sales conversion rate?
- You know what drives your economic engine and the most important metrics that measure and drive growth?
If you’d like some guidance and help getting your Strategy decisions right…
People
You will have a happy and healthy working environment because you have the “Right People”
Strategy
You will have truly differentiated yourself in the market place you serve and be achieving consistent Top line growth.
Execution
You will have less drama and industry leading margins because people will be doing things right.
Cash
Growth Sucks cash and cash is the Oxygen to Breath. This decision allows you to have sufficient cash to FUND GROWTH.