Hayley is very skilful at helping clients implement the Four Decisions and the Rockefeller Habits. She is a wonderful blend of experience, skill and keeping a positive, accountable edge with clients!
Verne Harnish

Author Scaling Up & Mastering the Rockefeller Habits- Developer

Scaling Up Methodology

Join the 40,000 companies around the globe that have successfully scaled using the scaling up methodology as described in Verne Harnish’s bestselling books Mastering the Rockefeller Habits and Scaling Up!

Working with me to effectively implement this world famous method will speed up your progress and give you full access to the entire Scaling Up Toolkit only available to certified coaches.

Hayley Erner

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Licensed Scaling Up Coach

Hayley is the UKs first licensed Scaling Up Coach trained to deliver the method that over 40,000 companies around the globe have successfully used to scale.

As described in Verne Harnish’s bestselling books Mastering the Rockefeller Habits and Scaling Up it focuses on the four decisions every company must get right to scale successfully.

Scaling Up Four Decisions

The Method focuses on the Four Decisions you must get right to successfully grow and scale.
Implementing this method is proven to give you the following outcomes across the Scaling Up “Four Decisions” framework.

When you get your PEOPLE decisions right
you’ll have:

A high performing and engaged Executive Management Team you can rely on to deliver results
A Robust recruitment process to enable you to hire the best talent on the market
A team of A Players who fit your culture and achieve results with little management time
A hard working, healthy and emotionally resilient team of people passionate about achieving great results
A growth mindset and coaching culture of discipline, accountability and responsibility amongst your people.

When you get your STRATEGY decisions right
you’ll have:

Clarity on your core customer(S) and the segment of the market you will serve
A strategy that truly differentiates your company from your competition, placing you in a unique position and desirable position in the market you are serving
Core products and services have a compelling value proposition and brand promise
An outstanding culture with Core Values alive and being lived daily throughout the business
Everyone in the business understands and is aligned to the vision, growth strategy and BHAG.

When you get your EXECUTION decisions right
you’ll have:

Industry leading profit margins with less mistakes and drama
Company Plans and performance are transparent and visible to everyone
Everyone will be accountable to execute quarterly priorities aligned to the company’s strategic plan.
Everyone will be accountable to achieving KPIs and scoreboards will be visible with live data.
Great meeting rhythms so communication and information flows fast and freely throughout your business
People will be working to robust processes so customers receive consistent amazing service.

When you get your CASH decisions right
you’ll have:

Cash requirements to fund growth plans are identified and available
All targets and KPIs will be linked to your long term cashflow forecast
Every facet of the business has a budgetary and financial accountability
High levels of financial literacy throughout the business
Everyone in the business will understand how their role relates to the financial performance and cash within the business.


Success comes from consistent growth, discipline and a set of habits and principles to operate by.

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Get in Touch

Get In Touch

Hayley's Story

hayley erner scaling up
hayler erner scaling up
hayler erner scaling up
hayley erner scaling up
hayley erner scaling up
hayley erner scaling up
Starting Work

Looking back at my childhood, growing up in the midst of my parents running the UK’s leading independent diamond jewellery manufacturing, wholesaling and retail business. While the returns were lucrative, like most owner manged businesses, it relied heavily on my parents on a daily basis to make decisions, solve problems and drive growth. This was tiring and sometimes stressful for them and when I look back with what I know today, I realise just how hard it was for them running the business and balancing family life. So this is a part of what drives my passion for coaching today. After leaving school, I was encouraged to join the business myself. While jewellery had never been a passion of mine, I was grateful for the opportunity and grabbed it with both hands. For the first 20 years, I worked my way through every department from finance, sales and marketing to manufacturing, import and retail.

Changing Roles

Come 2002, my sister and I bought the business and I became Managing Director. However, it had never really been what I wanted to do. Jewellery was my father’s passion, not mine – I didn’t have the same enthusiasm he did, so finding a clear vision for where the business was going difficult for me. When it came to our team, they were my Dad’s team, not mine, so despite their commitment to the business, I was not giving them the direction and leadership they were looking for.

Taking Responsibility

Fast forward to 2005, I was approached by a business coach. Admittedly, I wasn’t sure what I was getting myself into, but I’d landed this new leadership position, so I decided to take a leap of faith and jump right in. It turns out I’d made the right decision – working with a coach was a life-changing experience for me. I became a better leader, helped the team thrive and make decisions for themselves. I felt more focus and energy in myself and my team as we pushed towards our goals and targets.

However, being coached also made me realise how massively I’d underperformed for the first 25 years of my career and how much of my potential I’d left unfulfilled. So much so, I gained the confidence to make a significant change and decided to become a coach myself. It turned out to be the best professional decision ever made and today, coaching is so much more than a profession for me – it’s definitely a vocation.

For my first seven years in coaching, I was part of global franchise ActionCOACH, where I fast became one of their leading performers winning many national and global awards. In 2011, my work was also recognised when I was awarded the IOD Business Advisor of the Year.

Growing and scaling a business is difficult, which is why I get enormous pleasure out of working with my amazing clients and helping them on their journey of continued success. Passionate about coaching them to be resilient and resourceful leaders so they can handle the stress running a business can bring. I regularly study with some of the greatest thought leaders in business today, keeping me interested and growing as well as ensuring I stay relevant and future thinking.

Today, I’m more passionate than ever about helping others play their best game in life and business. I’m fortunate enough to get to work with some amazing people who have huge aspirations. Over the last 13 years, I’ve honed my skills to become one of the most successful independent business coaches in the UK, and I’m always challenging myself to be better than who I was the day before.

My Love of Horses and Life

When I’m not helping businesses scale and grow, I’m a competitive horse rider and have my own small team of show horses. We travel the UK Country Show Circuit, and I’ve won many prizes at the Horse of the Year Show, the Royal International Horse Show and the National Championships.

A Life Changer

My family are wonderful, loving and supportive and, while my life is far from perfect, I am incredibly grateful for everything I’ve learnt over the years, and I embrace every challenge life throws my way.